Pro Mach Plugs In to the Power of PACK EXPO
October 1, 2012
Editorial Contact
Kate Achelpohl
Director, Member Communications
703.243.8555
kachelpohl@pmmi.org
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FOR IMMEDIATE RELEASE
Pro Mach Plugs In to the Power of PACK EXPO
Package includes Federal & Fowler sponsorships of The Beverage Cooler Lounge
Reston, Va.; Oct 1, 2012 — PMMI, owner and producer of PACK EXPO International 2012 (McCormick Place, Chicago; Oct. 28-31), is pleased to announce the Pro Mach family of companies is using a custom sponsorship package to maximize the reach and power of PACK EXPO.
With 1,800 exhibitors and 1.1 million net square feet, PMMI expects 46,000 attendees at PACK EXPO International 2012, which has been sold out of exhibit space since July. But according to Jack Aguero, VP Business Development & Marketing, Pro Mach, that figure is only a benefit if the exhibitor’s messages get the right attendees.
“PACK EXPO consistently delivers extremely high-quality attendees, real decision makers,” says Aguero. “But especially in a show of this size and scope, our success as exhibitors lies in how effectively we reach them. In other words, how well we market our presence makes all the difference to the return on our PACK EXPO investment.”
Pro Mach has more than a dozen divisions exhibiting, each with its distinct identity:
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Among the many high-visibility tactics of the custom package, Pro Mach divisions Federal & Fowler are two of the co-sponsors of the Beverage Cooler lounge.
“With this many Pro Mach divisions on site, striking a successful balance between communicating distinct brand messages and an overall corporate brand is critical,” Aguero says, “Our PACK EXPO sponsorship package allows us to reach these high-quality customers and optimize the time and resources that go into exhibiting.”
“Pro Mach is a long-time supporter of PACK EXPO and PMMI, and understands the importance of marketing their presence at the show — before and during the event. We’re more than happy to help them achieve their goals,” says Jim Pittas, vice president, Trade Shows, PMMI. “Convening packagers, processors and their supply chain partners for the end purpose of helping them all succeed, is the cornerstone of PMMI’s Strategic Vision.”
For more information about sponsorship packages at PACK EXPO, contact the PMMI Show Department: expo@pmmi.org or 703.243.8555.
About PMMI
PMMI is a trade association of more than 600 member companies that manufacture packaging, processing and related converting machinery in the United States, Mexico or Canada; machinery components and packaging containers and materials. PMMI’s vision is to be the leading global resource for the packaging and processing supply chain, and its mission is to improve and promote members' abilities to meet the needs of their customers.
PMMI organizes the PACK EXPO trade shows: PACK EXPO International, PACK EXPO Las Vegas and EXPO PACK México, connecting participants in the packaging and processing supply chain with their customers around the world. Coming Up: PACK EXPO International at McCormick Place in Chicago, Oct. 28–31, 2012; EXPO PACK Guadalajara, Feb. 27–March 1, 2013, in Guadalajara, Mexico. EXPO PACK México, June 18-21, 2013 in Mexico City, Mexico.
Learn more about PMMI and the PACK EXPO trade shows at PMMI.org and Packexpo.com.
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