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Pet Food

Pet Food Market Assessment Reports

PMMI’s “2013 Pet Food Market Assessment" describes a competitive market, where brands are striving to differentiate themselves from the masses. Not surprisingly, they’re turning to packaging to set their products apart and responding to consumer needs.

By and large, however, pet food is generally in traditional formats — 60 percent in multi-walled bags, for example. The report describes three package design considerations that are receiving the bulk of manufacturers’ attention: shape, closures and convenience.

“For the most part, pet food follows similar trends and styles in packaging as human foods,” notes Jorge Izquierdo, vice president, Market Development, PMMI. “Pouches are most popular for treats, but are also gaining prominence for moist shelf stable foods. And plastics and laminates usage is expand at a double-digit pace.”

Learn more!

The survey results are available to PMMI Members at no cost. (Non-members will be charged $3,500). 

For more information, please contact Paula Feldman, Director, Business Intelligence, at pfeldman@pmmi.org or 571-612-3194.





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