Pet Food Market Assessment
Pet Food Market Assessment Reports
PMMI’s “Pet Food Market Assessment 2013” describes a competitive market, where brands are striving to set themselves apart. Not surprisingly, they’re turning to packaging to set their products apart and responding to consumer needs.
By and large, however, pet food is generally in traditional formats — 60 percent in multi-walled bags, for example. The report describes three package design considerations that are receiving the bulk of manufacturers’ attention: shape, closures and convenience.
“For the most part, pet food follows similar trends and styles in packaging as human foods,” notes Jorge Izquierdo, vice president, Market Development, PMMI. “Pouches are most popular for treats, but are also gaining prominence for moist shelf stable foods. And plastics and laminates usage is expand at a double-digit pace.”
Not only are the trends reflecting a need on manufacturers’ part to differentiate products, but they’re prompting increased collaboration between manufacturers and their suppliers.
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The survey results are available as a digital download for PMMI Members at no cost. (Non-members will be charged $3,500). The digital download will attach to your unique PMMI user record, allowing you access from anywhere with an internet connection!
If you wish more information about how to download the complete study, please contact Paula Feldman, director of Business Intelligence at (571) 612-3194 or email@example.com.