Industry Reports

PMMI’s “2013 Pet Food Market Assessment" describes a competitive market, where brands are striving to differentiate themselves from the masses. Not surprisingly, they’re turning to packaging to set their products apart and responding to consumer needs.

By and large, however, pet food is generally in traditional formats — 60 percent in multi-walled bags, for example. The report describes three package design considerations that are receiving the bulk of manufacturers’ attention: shape, closures and convenience.

 



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