PMMI’s Retail Ready Packaging (RRP) report indicates that RRP is growing globally. Forty three percent of the report’s sixty interviewees are currently investing in packaging and processing equipment. “Urbanization, population and economic growth are significant factors driving demand for RRP,” says Charles D. Yuska, president and CEO of PMMI. “As retailers adjust their packaging requirements, manufacturers must continually innovate to stay competitive and retail ready packaging enhances both shelf appeal and supply chain efficiency, while also addressing concerns about sustainability.”
This report provides insight into the use of retail ready packaging, influences driving primary and secondary packaging, and the trends in equipment investments.