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Trade Shows
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Media Group
Packaging WorldThe leading business publication for users of packaging equipment, materials and
Healthcare PackagingThe leading media brand covering life sciences packaging and logistics. Via print and
OEMThe go-to information resource for packaging and food processing machine builders. OEM is
ProFood WorldPMMI Media Group’s newest brand, edited for food and beverage processors. Readers will
Mundo PMMIThe new Spanish-language brand from PMMI Media Group created for professionals who
The official publication for CPA, the Association for Contract Packagers &
Emerging Brands AllianceProviding year-round education, resources, and growth opportunities for high-growth
Current Workforce
Successful Selling @ PACK EXPO
This 2-day in-person course, customized for the selling of packaging and processing equipment, focuses on what PACK EXPO exhibitors can do to maximize sales from the show.
Based on the Sandler Sales System and developed for PMMI with member subject matter experts contributing, this course highlights what exhibitors can do to prepare for the show, provides selling strategies during the show, and presents techniques for following up with potential customers.
Training Topics Include:
- Pre-show prospecting, meetings, and lead generation.
- PACK EXPO tools and resources to promote your exhibit.
- Creating a unique show experience for attendees at your exhibit.
- Training your team to create an inviting environment.
- Questioning techniques for understanding the needs of prospective customers.
- Effective lead qualification to identify high-value prospective customers.
- Developing and nurturing relationships beyond PACK EXPO.
- Follow up techniques after PACK EXPO.
- Maximizing leads for long-term engagement and future opportunities.
- Strategies for converting leads into opportunities.