Jason Dorsey is a pioneering Gen Z, Millennial, and generations speaker and researcher. He is on a mission to separate generational myth from truth to solve generational challenges for leaders.
Jason has received more than 1,000 standing ovations for his unique presentations. He’s headlined events around the world, from India, Singapore and Switzerland to Chile and Finland, the UK, and France. Jason has appeared as a generational expert on more than 200 TV shows such as 60 Minutes, 20/20, CNN, CNBC, The Early Show, The Today Show, along with hundreds more media interviews, including a New York Times cover story. Adweek calls him a “research guru.”
Jason is President of The Center for Generational Kinetics (CGK), the leading generational research, strategy, and consulting firm. CGK works with more than 100 clients annually to solve tough generational challenges—in areas from—sales and marketing to recruiting and innovation. CGK’s PhD-led team has now conducted more than 65 generational studies on four continents in multiple languages. Jason and his team have repositioned global brands to win each generation. They’ve advised on multi-billion-dollar acquisitions and taken clients from last to first in both employee retention and customer growth.
Jason’s newest book, Zconomy: How Gen Z Will Change the Future of Business —and What to Do About It, was released in September 2020.
He is also a Millennial, married to a Gen X’er, and they have a Gen Z daughter!