PMMI Podcast

Episode #42 - Stumped about Sustainability? (Part I)

Guest: Donna Ritson, President, DDR Communications

During a period in time when new challenges arise daily, concerns around the global pursuit of environmental sustainability could have—and can still—fall by the wayside. This two-part series of UnPACKed with PMMI podcasts provides a look at the overarching effect of a global pandemic on packaging sustainability as well as how one major packaging company is managing its ambitious sustainability goals. Donna Ritson, president of DDR Communications, joins the podcast for part one. Ritson shares her findings from PMMI’s Packaging Sustainability – A Changing Landscape report and offers insights that will help manufacturers continue to drive sustainability initiatives.


Donna Ritson

Donna Ritson
Donna Ritson

President of DDR Communications, Donna Ritson founded the company 30 years ago. DDR's business is based on a direct response methodology that delivers market research, business development, strategic alliance and actionable market intelligence for companies in virtually every B2B industry. DDR's experience is backed by over 40 years in marketing communications.

Business Intelligence COVID-19 Sustainability