PMMI Podcast

Episode #92 - Beverage Trends Driving Change

The 2021 PMMI Business Intelligence Committee white paper Beverage Trends Driving Change explores how the dominant trends in the beverage market are shaping the future of beverage packaging and machine purchases. Hear Donna Ritson, president of DDR Communications, take a detailed look at how consumer, market, and production trends are influencing both the packaging choices at manufacturers and the machine features coming from industry OEMs.


Donna Ritson

Donna Ritson
Donna Ritson

President of DDR Communications, Donna Ritson founded the company 30 years ago. DDR's business is based on a direct response methodology that delivers market research, business development, strategic alliance and actionable market intelligence for companies in virtually every B2B industry. DDR's experience is backed by over 40 years in marketing communications.

Business Intelligence Packaging Industry Trends