Guests: Angela Peterson, Communications Manager, Tetra Pak and Marissa Golison, Director of Sustainability, Compass Group USA
In part two of unPACKed with PMMI’s Secrets of Sustainability with Tetra Pak’s Angela Peterson and the Compass Group USA’s Marissa Golison, the focus shifts from on-package messaging to generational buy-ins. As sustainability has grown from buzz word to culture, it is essential to understand and incorporate how Baby Boomers, Gen X, Millenials and Gen Z approach recycling and sustainability to best understand how to ensure messaging is hitting the mark.