Sales Teams and Tools Quickie Survey, published by PMMI – The Association for Packaging and Processing Technologies, examines current sales enablement practices across member companies based on a February 2024 quick survey of 55 respondents. The analysis indicates three focus areas: sales enablement and tool adoption, including SharePoint, Salesforce, and Dropbox; sales-team composition and resourcing; and CRM/ERP integration with marketing and data workflows. Emerging patterns show organizations tend to prioritize familiar, internally hosted platforms while adoption of specialized enablement systems generally varies by company size and digital readiness, and charts highlight benchmarks for inside versus external sales mix and training needs. The report reveals where sales and enablement leaders are prioritizing investments to strengthen commercial effectiveness.
Published by PMMI, The Association for Packaging and Processing Technologies in February 2024. Based on a quickie survey of 55 PMMI member companies collected February 2024.
