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Packaging & Processing Equipment Selling in Today's Market

PMMI Member Exclusive!

Packaging & Processing Equipment Selling in Today's Market

Customers are increasingly seeking trusted partners who can collaboratively guide them to solutions that deliver real value and address their unique business challenges.

This program empowers sales professionals in theindustrial machinery space to move beyond simply selling machine features andinstead focus on building trust and long-term relationships.

13
14
Nov
Workshop
Packaging & Processing Equipment Selling in Today's Market
Packaging & Processing Equipment Selling in Today's Market
November 13-14, 2025
JW Marriot Nashville
,
Nashville, TN, USA

Equipment Selling 2-Day Workshop

Based on the Sandler Sales System, this 2-day in-person program, customized for the packaging and processing industry and exclusive to PMMI members, will help capital equipment sales professionals and their managers learn systematic consultative selling techniques to make them trusted advisors to customers purchasing packaging, processing, and automation equipment.

Training Topics Include:

  • Territory & Account Planning
  • Opportunity Identification
  • Identifying Customer Pain Points
  • Identifying Decision Making Process
  • Differentiation from Competition
  • Overcoming Objections and Roadblocks
  • Solution Development
  • Proposal and Presentation

This course also includes the following:

OpX Leadership Work Products
Practical Implications of Sales Contract Law (online course)

Participants learn about the elements of a contract, the types of clauses found in capital equipment sales contracts, and their meanings.

Who should attend:

Sales professionals with a minimum of 1 year of experience in the packaging & processing industry and sales management professionals.

Register Now

Pricing

Cost: $3,195

(PMMI Members Only)

PMMI U Skills Fund Eligible:

This workshop is eligible for the PMMI U Skills Fund if you send three or more participants or Tuition Reimbursement if you sign up one or two people. Apply today - It's easy!

CANCELLATION/RESCHEDULING FEE POLICY:  (effective 8/1/2024)

Questions?

Please contact pmmiu@pmmi.org