Rebecca Marquez, a PMMI Business Intelligence team member since 2016, is responsible for PMMI Media Group’s Custom Research initiative, an offering of proprietary research services for PMMI members and packaging industry professionals. In addition to her responsibilities in Custom Research, Rebecca oversees the design, execution, analysis, and production of PMMI’s Business Intelligence market research products for members, internal clients, and the industry.  

With more than a decade of experience in market research, Rebecca has managed and executed research for publicly traded companies and has managed top-tier research vendors both domestically and globally.

Rebecca holds a degree in English Literature from the University of Wisconsin-Oshkosh, bringing a unique blend of analytical and people-focused expertise to her role. As an English Literature major, Rebecca developed a keen ability to analyze complex text, synthesize diverse perspectives, and recognize underlying themes — skills that seamlessly translate into the world of market research. Whether conducting in-depth end-user interviews, competitive benchmarking, or brand perception studies, Rebecca applies the same rigorous attention to detail and interpretive expertise used in literary analysis to decode end-user behavior.

When off the clock, Rebecca enjoys sleeping. But since you can’t do that all day, other hobbies include cooking, traveling, seeing movies at an actual theater, painting/drawing, and anything that will keep her relatively calm.