General Paper Goods Company

The Great Depression of the 1930’s demanded resourcefulness, creativity, and a work ethic that has become legendary. As a young man with a wife and family to provide for, Murray Florence Sr. sought an opportunity that could meet their needs during that difficult time. He created a business soliciting the market vendors at the Georgia Farmer’s Market, filling orders for the bags, wrapping paper, and twine needed to convey their goods to customers at the market. His efforts provided the beginnings of General Paper Goods Company in Atlanta, Georgia, in 1932. Murray Florence’s son, Murray Jr., joined the business and together they expanded both products and customers, building strong relationships with their willingness to help their customers grow. It was one of these customers, in need of a local label supplier, who in 1963 persuaded Murray Jr. to expand the business into the printing industry.