PMMI Podcast

Episode #84 - All About End of Line

Guest: Donna Ritson, President, DDR Communications

The End of Line Equipment Report from the PMMI Business Intelligence Committee details the major trends shaping the EoL machinery market and how OEMs and suppliers can better position themselves and their products in the market. Today we chat with longtime friend of the podcast and president of DDR Communications Donna Ritson about her key messages to glean from this report.

Check out the report: 2021 End-of-Line Equipment: Purchasing Trends and Design Insights


Donna Ritson

Donna Ritson
Donna Ritson

President of DDR Communications, Donna Ritson founded the company 30 years ago. DDR's business is based on a direct response methodology that delivers market research, business development, strategic alliance and actionable market intelligence for companies in virtually every B2B industry. DDR's experience is backed by over 40 years in marketing communications.

Business Intelligence