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You Sold the Equipment. Did You Train Them to Run It?
I have delivered the PMMI two-day sales training program to companies across this industry. The feedback is consistently strong. Participants leave energized. The content lands. Then, a few months later, I get the call.
“We loved it. We used it. We got results. And then—I’m not sure what happened—we kind of stopped.”
I know exactly what happened. And it has nothing to do with the quality of the training.
Here is the internal monologue of a sales leader when results fade—and I say this with full respect, because I have heard a version of it from some of the sharpest operators in this industry.



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![[EXHIBITOR EDITION] How AI is Transforming Trade Shows](https://cdn.prod.website-files.com/649c8b8bc9ea30718f021725/69d65866ea9e6e5e55bd57e7_Untitled%20design%20(2).png)










