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Pharmaceutical E-Commerce: Navigating Early Challenges for a Growing Market
Pharmaceutical e-commerce is in its early stages due to regulatory and safety hurdles. Online pharmaceutical sales often require more monitoring and preventative measures than traditional channels to ensure consistent product quality and authenticity.
According to PMMI’s Trends and Challenges in Pharmaceutical Manufacturing report, 31% of CPGs currently sell pharmaceutical products through e-commerce channels.
With fewer than one-third of respondents currently selling online and only 13% of those not selling online planning to do so in the next three years, individual companies will need help evaluating the feasibility of online sales, according to the business intelligence team.
CPGs that have already pursued e-commerce models reported numerous changes to support the initiative. The extra volume generated by e-commerce orders can require additional manufacturing capacity.




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