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Industry News
Direct-to-Object Printing Application a Practical Proving Ground for Planar
For CPGs and pharma companies managing track and trace, shorter production runs, SKU proliferation, regional packaging variations, and even emerging examples of mass customization, conventional labeling workflows can create operational friction. Large inventories of pre-printed labels require storage space, changeovers consume production time, and introducing limited-edition or test-market packaging can become costly.
To address those challenges, Norwalt Automation Group developed a direct-to-object printing platform designed to handle multiple package geometries with software-driven flexibility rather than dedicated mechanical change parts. The machine, called the Tesseract, combines digital printing with Beckhoff’s XPlanar magnetic planar transport system and a PC-based controls architecture.







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