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Global Trends

Global Marketing Trends

November 25, 2025
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U.S. Trade Policy and Tariff Actions

Market Status Update Summary
EU Agreement Framework released through Executive Order.
EU tariffs on US goods not yet implemented.
24 November: Bilateral negotiations ongoing. Reports indicate no agreement will result from 24 November meetings between senior level US-EU officials.

Resources:
- Federal Register Notice
- Fact Sheet
China Preliminary Agreement 1 November: US and China announce trade deal. The Federal register notices include information on US modifying China's IEEPA tariff to 20% (10% IEEPA fentanyl + 10% IEEPA reciprocal). Higher reciprocal tariff increased paused until next year.

Resources:
- Federal Register Notice IEEPA fentanyl
- Federal Register Notice IEEPA Reciprocal
- Fact Sheet
Japan Preliminary Agreement 28 October: Fact Sheet includes additional information regarding Japan's investment commitments in the United States including Energy, AI infrastructure, and Electronics and Supply Chain.

Resources:
- Fact Sheet
South Korea Preliminary Agreement 13 November: Fact sheet includes additional information on South Korea's investment commitments in the US, South Korea's IEEPA reciprocal tariff rate, and reductions on Section 232 tariffs for auto and auto parts, timber and lumber, pharma, and chips.

Resources:
- Joint Fact Sheet
Switzerland Preliminary Agreement 14 November: US announces trade agreement and releases joint statement and fact sheet that includes additional information on Switzerland's investment commitments in the US, Switzerland's IEEPA reciprocal tariff, and Switzerland's commitment to lower tariffs on U.S. industrial goods to zero.

Resources:
- Joint Statement
- Fact Sheet
India Negotiations ongoing 17 November: India Commerce Secretary stated the first phase of US-India Trade deal is close to being finalized.
Canada Bilateral and USMCA Negotiations ongoing No major updates.
Mexico Negotiations ongoing 29 October: US paused the implementation of the additional 5% IEEPA tariff (to total 30%) on non-USMCA compliant goods.
Taiwan Negotiations ongoing No major updates.
Brazil Negotiations ongoing 20 November: The White House issued an Executive Order removing IEEPA Brazilian domestic policy tariffs for certain agricultural products. No impact to PMMI machinery.

Resources:
- Modifying the scope of tariffs on the government of Brazil.

Trade Policy Actions by Other Countries