Craft Beer and Spirits: Success Through Packaging, published by PMMI – The Association for Packaging and Processing Technologies in February 2024, examines packaging strategies and operational priorities for craft producers using a 2024 survey of industry professionals, VOC interviews, and industry data sources. The analysis indicates three focus areas—packaging strategy (variety, sustainability, premiumization), operational readiness (machine flexibility, automation, supplier collaboration), and channel & product shifts (RTD, non‑alcoholic offerings, e‑commerce)—that collectively shape competitiveness. Emerging patterns show manufacturers tend to favor adaptable equipment and supplier partnerships to manage SKU proliferation and material changes; charts highlight comparative benchmarks across channels and machine-intent signals. The report reveals where craft producers and OEMs are prioritizing investments to strengthen packaging resilience and market differentiation.
Published by PMMI in February 2024. Based on an online survey of 132 craft beer and spirits industry professionals, direct long-form interviews, and secondary market data (Euromonitor and industry sources) collected 2022–2024.
