This report explores how packaging materials are evolving in response to shifting consumer demands, regulatory pressures, and sustainability goals. Drawing on insights from CPGs, OEMs, and suppliers, it examines trade-offs, material transitions, and the future of recyclable, reusable, and compostable solutions. The findings highlight emerging challenges, collaboration opportunities, and the critical role of packaging machinery in enabling a more sustainable future. Reflecting on our work for this topic from 2023 Packaging Compass, we aim to support and promote the dialogue on the ongoing industry conversation about balancing packaging’s core functions with the push toward sustainability and to measure what’s changed in this dynamic industry.

Be sure to check out our interactive dashboard, for insights into which materials CPG customers are currently using, as well as what they plan to phase out and replace in the coming years.