Brand Protection and Product Traceability Market Research Report, published by PMMI – The Association for Packaging and Processing Technologies in August 2016, examines evolving track-and-trace strategies across food, beverage and pharmaceutical supply chains based on industry interviews and secondary research with a five-year outlook. Focus areas include marking and coding technologies such as barcodes, inkjet and laser plus RFID and smart labels; supply-chain integrity from incoming ingredients to pallet transport and distribution centers; and data standards like serialization and GS1-aligned, centralized repositories. The analysis indicates manufacturers tend to layer overt and covert measures and charts highlight growing adoption of vision systems and cloud-enabled integration. The report reveals where engineering teams are prioritizing investments to strengthen operational resilience.
Published by PMMI, The Association for Packaging and Processing Technologies, in August 2016. Based on qualitative VOC interviews (75 brand manufacturers, industry experts, and technology suppliers) and quantitative secondary research collected in 2016.
