Customer Relationship Management (CRM) Systems Quickie Survey, published by PMMI – The Association for Packaging and Processing Technologies, examines CRM adoption and practices among PMMI members using an August 2024 quick survey across multiple revenue bands. The analysis indicates focus areas around CRM selection and migration, ERP integration and data flow, and cross‑functional access and adoption, with insights on commonly tracked data points such as lead and opportunity management and pipeline tracking. Emerging patterns indicate trade‑offs between customization, maintenance burden, and user adoption, and charts highlight integration degrees and access patterns across departments. Download the full report to discover where organizations are prioritizing CRM investments to improve cross‑functional visibility and operational resilience.
Published by PMMI, The Association for Packaging and Processing Technologies, Inc. in September 2024. Based on a quickie survey of 88 PMMI member respondents collected in August 2024.
