Marketing Practices Quickie Survey, published by PMMI – The Association for Packaging and Processing Technologies, examines marketing strategies among members based on a January 2021 quick survey drawing responses from over 130 organizations across revenue and employee-size bands. The analysis indicates focus areas—team structure and resourcing (in-house versus agency models, role mixes and compensation), channel mix and effectiveness (digital channels including email, LinkedIn and video platforms and traditional channels such as trade shows and brochures), and budget allocation with a near-even digital/traditional split benchmarked by company size. Charts highlight usage patterns and perceived effectiveness, while qualitative comments indicate shifting investment priorities amid event disruption. The report reveals where marketing leaders are prioritizing investments to sharpen go-to-market effectiveness.
Published by PMMI Media Group in January 2021. Based on Quickie Survey responses from 132 member companies collected January 2021.
