New Products Quickie Survey, published by PMMI – The Association for Packaging and Processing Technologies, examines how member companies launch and promote new offerings based on a March 2023 quick survey of PMMI members across revenue bands and quarters. Analysis indicates three focus areas: release cadence and development models, from bespoke customer-driven builds to periodic catalog releases; promotion channels and budget allocation, including website postings, organic LinkedIn and customer email alongside varied use of dedicated marketing budgets; and go-to-market timing with trade-show alignment. Charts highlight comparative patterns by revenue band, and emerging patterns show where firms tend to concentrate resources. The report reveals where product and marketing teams are prioritizing investments to accelerate launches and improve market impact.
Published by PMMI, The Association for Packaging and Processing Technologies in March 2023. Based on a 54-respondent quickie survey of PMMI member packaging and processing companies (including verbatim responses) collected in March 2023.
