Online Marketing Quickie Survey, published by PMMI – The Association for Packaging and Processing Technologies in December 2018, examines member-company online marketing priorities and channel effectiveness based on a quick survey of PMMI members and industry benchmarks. The analysis indicates shifting budget allocations and capability models, organized into focus areas such as in-house versus outsourced capability and budget allocation; initiative prioritization and channel mix, including SEO, email, and social media; and lead generation, follow-up practices and regional performance. Charts highlight comparative rankings and emerging patterns that generally show where investments are clustering, and the analysis indicates opportunities for optimization. The report reveals where marketing leaders are prioritizing investments to strengthen lead pipelines and digital reach.
Published by PMMI in December 2018. Based on an online quick survey of 83 PMMI member companies (≈10% response of ~860) collected in 2018.
