Sales Leads Quickie Survey, published by PMMI – The Association for Packaging and Processing Technologies in May 2021, examines how member companies acquire, qualify and convert sales leads using a targeted membership survey and cross–company benchmarking. The analysis indicates three strategic focus areas—channel performance and acquisition (including website, email and referrals), conversion and time‑to‑sale dynamics, and lead ownership and nurture practices—where patterns generally vary by company size. Charts highlight comparative channel effectiveness and lag times, and verbatim feedback points to attribution and follow‑up gaps. Discover where sales and marketing teams are prioritizing investments to accelerate pipeline conversion.
Published by PMMI, The Association for Packaging and Processing Technologies in April 2021. Based on a 141-respondent Quickie Survey of PMMI member companies collected April–May 2021.
