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Secondary Packaging Trends: Retail | E-Commerce | Direct-to-Consumer

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Secondary Packaging Trends, published by PMMI – The Association for Packaging and Processing Technologies, examines evolving end-of-line strategies and channel-driven packaging choices using 2020 survey responses, expert interviews, and market research to benchmark practices across CPGs and SMEs. Focus areas include automation and robotics adoption—emphasizing flexible changeover, vision inspection, and line integration—sustainability and material innovation from recyclable corrugate to tray-and-film alternatives, and channel impacts such as e-commerce/DTC demands for durability, right-sized boxing, and branded unboxing; outsourcing and co-packing to manage SKU proliferation are also explored. The analysis indicates manufacturers tend to prioritize flexibility and traceability, and charts highlight emerging patterns across channels. The report reveals where engineering teams are prioritizing investments to strengthen operational resilience.

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Secondary Packaging Trends: Retail | E-Commerce | Direct-to-Consumer

Why Download This Report?

  • Analyze robotics adoption impact on secondary packaging throughput and changeover times
  • Explore shifts in e-commerce packaging durability and DTC unboxing experience
  • Identify materials trade-offs between corrugated cases, shrink-film, and PCR content
  • Assess machinery flexibility needs for SKU proliferation and rapid changeover
  • See how sustainability-driven mandates reshape shelf-ready packaging and printing strategies

Published by PMMI, The Association for Packaging and Processing Technologies in July 2020. Based on interviews, participant surveys, and secondary analysis of industry and market data from CPG manufacturers, retailers, 3PLs, and contract packagers collected in early–mid 2020.

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Questions?

Please contact Rebecca Marquez, Director, Custom Research, PMMI at rmarquez@pmmi.org